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Home Features Rivir by Ankeeta and Viresh makes Rs 10 lakh revenue per month

Rivir by Ankeeta and Viresh makes Rs 10 lakh revenue per month

Ankeeta, an enthusiastic entrepreneur started her footwear fashion tech brand, Rivir Shoes, in Gurugram in 2015. Ankeeta, along with Viresh, made an investment of around Rs 15 lakh for initiating the fashion startup, after she completed her MBA.

According to a Research and Markets report, India welcomes around 75% of footwear production from unorganized players. Meanwhile, this thought pushed Ankeeta forward to converting her passion for fashion design into a profession by initiating a business around her shoe-painting concept. Initially, the duo realized that their model was not working due to stocking too many units and paying labour charges regardless of no work. 

India is the largest footwear consuming country after China and the US, with high citizens’ disposable income and spending power. “Customers can place an order online and can choose an existing design or opt for a custom one. After the order is placed, we sync up with our contract manufacturers to get the product made. Design and print are in-house; hence the turnaround time is less than 48 hours plus delivery,” the 28-

hence the turnaround time is less than 48 hours plus delivery,” the 28-year-old shares about Rivir’s made-to-do approach.

With two workshops in Agra and one in Gurugram, Rivir has seven full-time employees. It claims to sells between 20 and 30 pairs of shoes per day on an average basis, with the monthly sales of Rs 9 lakh to Rs 10 lakh. And future goals of sales hitting Rs 1.5 crore this year.

Espadrilles and high top and low top canvas sneakers are the famous product sell by Rivir Shoes. It comprises a wide range of designs with a cost of Rs 999. These designs are all made by Ankeeta, and they can’t be customized. A high-top sneaker design costs Rs 1,500 and the ones on the customer’s demands cost Rs 1,999. “We have 150 designs on the websites for the readymade sneakers. If customers want their designs on the shoes, we reach out to them and understand their requirements,” she said. She also emphasized that the custom shoes are priced high

Ankeeta, an enthusiastic entrepreneur started her footwear fashion tech brand, Rivir Shoes, in Gurugram in 2015. Ankeeta, along with Viresh, made an investment of around Rs 15 lakh for initiating the fashion startup, after she completed her MBA.

According to a Research and Markets report, India welcomes around 75% of footwear production from unorganized players. Meanwhile, this thought pushed Ankeeta forward to converting her passion for fashion design into a profession by initiating a business around her shoe-painting concept. Initially, the duo realized that their model was not working due to stocking too many units and paying labour charges regardless of no work. 

India is the largest footwear consuming country after China and the US, with high citizens’ disposable income and spending power. “Customers can place an order online and can choose an existing design or opt for a custom one. After the order is placed, we sync up with our contract manufacturers to get the product made. Design and print are in-house; hence the turnaround time is less than 48 hours plus delivery,” the 28-

hence the turnaround time is less than 48 hours plus delivery,” the 28-year-old shares about Rivir’s made-to-do approach.

With two workshops in Agra and one in Gurugram, Rivir has seven full-time employees. It claims to sells between 20 and 30 pairs of shoes per day on an average basis, with the monthly sales of Rs 9 lakh to Rs 10 lakh. And future goals of sales hitting Rs 1.5 crore this year.

Espadrilles and high top and low top canvas sneakers are the famous product sell by Rivir Shoes. It comprises a wide range of designs with a cost of Rs 999. These designs are all made by Ankeeta, and they can’t be customized. A high-top sneaker design costs Rs 1,500 and the ones on the customer’s demands cost Rs 1,999. “We have 150 designs on the websites for the readymade sneakers. If customers want their designs on the shoes, we reach out to them and understand their requirements,” she said. She also emphasized that the custom shoes are priced higher because of their uniqueness and time cost.

The company launched readymade sneakers costing Rs 1,700, out of which Rs 200 goes to children from Nabhangan Foundation. According to Ankeeta, Rivir’s product range is between 35% and 40% and it works on making waterproof shoes in case the production costs come down. Rivir attracts 50% of customers from Mumbai and Bengaluru, with good tractions from Hyderabad and some cities in North East India. With target customer having age between 18 and 27, Ankeeta says, “Cash on delivery doesn’t work out too well because customers may change their mind and cancel their order after we have manufactured and shipped the product”

Discussing seasons and its effect on Rivir business, Ankeeta states, “This year, predicting demand has been difficult because different areas in the country have been receiving erratic rainfall.”

Rivir’s products are available on its website and Amazon and can be purchased via a few internet sites like LBB. Deliveries are possible through Blue Dart and Delhivery (in India) while Aramex is used for handling international logistics. But Ankeeta ensures availing DHL’s services in this regard.

According to Ankeeta, Rivir aims to fulfil more orders by scaling up and boosting the manufacturing process and looks forward to engaging the audience through digital marketing campaigns.

er because of their uniqueness and time cost.

The company launched readymade sneakers costing Rs 1,700, out of which Rs 200 goes to children from Nabhangan Foundation. According to Ankeeta, Rivir’s product range is between 35% and 40% and it works on making waterproof shoes in case the production costs come down. Rivir attracts 50% of customers from Mumbai and Bengaluru, with good tractions from Hyderabad and some cities in North East India. With target customer having age between 18 and 27, Ankeeta says, “Cash on delivery doesn’t work out too well because customers may change their mind and cancel their order after we have manufactured and shipped the product”

Discussing seasons and its effect on Rivir business, Ankeeta states, “This year, predicting demand has been difficult because different areas in the country have been receiving erratic rainfall.”

Rivir’s products are available on its website and Amazon and can be purchased via a few internet sites like LBB. Deliveries are possible through Blue Dart and Delhivery (in India) while Aramex is used for handling international logistics. But Ankeeta ensures availing DHL’s services in this regard.

According to Ankeeta, Rivir aims to fulfil more orders by scaling up and boosting the manufacturing process and looks forward to engaging the audience through digital marketing campaigns.

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